It can be easy to get carried away with the idea of finding a niche for your business. But, if you’re not careful, it can also limit your potential customer base and make it difficult to grow in the future. There are many different strategies that may work for you depending on what type of small or local business owner you are. You might want to consider how much time and energy you have available before choosing which one is right for you. No matter what strategy works best though, just remember that there will always be room for expansion when starting out in any new industry–you never know where your customers could lead!