Programmatic ads for Hemp Business
Since cannabis and CBD are still considered illegal substances by many companies, it may be difficult for you to advertise your brand. With programmatic advertising, you can prospect and retarget your ideal customers using technology.
Modern technology is used in a programmatic ad campaign to target, prospect, and retarget your ideal consumers on the websites and apps they already regularly use. Your advertising is shown to viewers with the same demographic, psychographic, or buying characteristics as your target market.
Starting with programmatic ads can be daunting if you need to familiarize yourself with the technology. However, a few resources available can help make the process easier.
Understanding programmatic advertising and why it's becoming so popular is essential.
Programmatic ads are digital advertisements delivered through automated processes (known as buying channels). These channels include but aren't limited to display, video, social media feeds, and search engines.