Athea Laboratories manufactures and private labels over 400 liquid, wet wipe, and powder formulas that are sold around the world through distribution and OEM partnerships.
Athea’s previous website was built on a proprietary content management system (CMS). As years passed, the CMS platform became outdated and struggled to support the site. It was time for a website redesign and Athea came to Top Floor to create a solid foundation for their future marketing efforts. The manufacturer wanted their new site to attract qualified visitors and engage them with great content, user experience (UX), and compelling calls to action. Just as important, Athea was looking for an effective website approach that would allow them to make their own changes and ongoing content management.
Through collaboration with Athea, we identified 4 key goals that would lead the website redesign project: Re-develop the website in a stable, user-friendly/mobile-responsive, non-proprietary content management system; Look for opportunities to enhance user experience and points of conversion during the deployment process; Analyze keyword search patterns and ensure that SEO best practices are properly implemented; Use the above as a foundation for future digital marketing strategies to build on.
To complement those structural website goals, the collaboration with Athea led to other additions that would highlight Athea’s brand, capabilities, and culture.
