“Cost-Effective, Profit Generating Marketing Automation Solutions
Work Smarter – Not. Harder

Industry • Manufacturing

Athea Laboratories manufactures and private labels over 400 liquid, wet wipe, and powder formulas that are sold around the world through distribution and OEM partnerships.

Project Overview

Services • SEO | Web Design | Web Development
Specialty • B2B Manufacturing Solutions

Athea’s previous website was built on a proprietary content management system (CMS). As years passed, the CMS platform became outdated and struggled to support the site. It was time for a website redesign and Athea came to Top Floor to create a solid foundation for their future marketing efforts. The manufacturer wanted their new site to attract qualified visitors and engage them with great content, user experience (UX), and compelling calls to action. Just as important, Athea was looking for an effective website approach that would allow them to make their own changes and ongoing content management. 

We deliver an engineered approach to digital marketing that combines strategy & creative with technology & automation.

Our digital marketing and e-commerce web development use modern platforms to deliver exceptional performance.

Digital Solutions Strategically Engineered to Perform. Our goal is to create online marketing strategies that make the generate new profits for your business.

Our
Solution

We can help you skyrocket the ROI of your marketing campaign without having to spend tons of money or time to assemble an in-house team. Spend all your time and effort on running your business. That means getting more clients, closing more deals, forming new partnerships, setting the long-term vision, etc. You can work on the big picture without getting bogged down in the details of learning how to run a Facebook paid advertising campaign that actually brings results, for example.

The Results

Athea Laboratories has established their online presence with a modern website that not only reflects their brand but also one that works hand-in-hand with their marketing ambitions. The website is now mobile responsive and user-friendly too, which is reflected in the improved site search and the Rep Locator components. The newly structured product detail pages allow users to navigate through the website to find relevant information and content. But the new CMS backend experience and editing capabilities are perhaps the biggest improvements for Athea and the missing link to expanding their sales and marketing efforts. To complement those structural website goals, the collaboration with Athea led to other additions that would highlight Athea’s brand, capabilities, and culture.

Related Case Studies

Sales Automation

Put Your Business on Autopilot. Integrate your cloud apps and CRM. Automate marketing, sales and business processes. Work Smarter – Not Harder

Web Development

We create, design, build, host mobile enhanced, ecommerce websites. Fully automated Marketing Funnels.

Social Media Marketing

Reach out to customers, advocates and influencers. Let us create viral campaigns & digital PR for you.

Paid Search Marketing

Online Advertising Designed to Grow your Business. Highly targeted Facebook and Google Ad Campaigns.

Search Engine Optimization

Increase website visits from search engines using natural techniques

Live & Recorded Webinars

Let us help you develop engaging events to generate highly qualified leadsMarketing Funnels.

APP Development

Native android and iPhone App development. Set yourself apart and offer real Value.

Marketing Analytics

Deep insights to help your enterprise measure and improve the impact of your marketing

Drive Qualified Traffic To Your Business

Our digital marketing services are tailored to send targeted traffic to your website & mobile app to generate qualified leads and grow your business.

Convert Visitors into Leads & Customers

Our website design, interactive lead forms integrated cloud apps, and digital marketing services deliver results and convert visitors into customers.

Generate Brand Loyalty & Repeat Business

Generate Brand Loyalty & Repeat Business From email marketing & retargeting, to content marketing solutions, we bring back visitors to your website or mobile app to increase brand loyalty and lifetime customer value.

Comprehensive Services

Our digital marketing services are tailored to send targeted traffic to your website & mobile app to generate qualified leads and grow your business.

Forward Thinking

Designing processes with simplicity in mind, creating employee and customer experiences that matter.

Solution Architects

Every business faces challenges, we take a systematic approach to problem-solving.

We’re proven to deliver.

About Us

We are a multi-disciplinary internet marketing company that leverages digital technologies with a focus on continuous improvement and rapid return on investment. We’re a creative agency that shares a passion for creating digital experiences that generate greater results.