“Cost-Effective, Profit Generating Marketing Automation Solutions
Work Smarter – Not. Harder

Industry • Manufacturing

Athea Laboratories manufactures and private labels over 400 liquid, wet wipe, and powder formulas that are sold around the world through distribution and OEM partnerships.

Project Overview

Services • SEO | Web Design | Web Development
Specialty • B2B Manufacturing Solutions

Athea’s previous website was built on a proprietary content management system (CMS). As years passed, the CMS platform became outdated and struggled to support the site. It was time for a website redesign and Athea came to Top Floor to create a solid foundation for their future marketing efforts. The manufacturer wanted their new site to attract qualified visitors and engage them with great content, user experience (UX), and compelling calls to action. Just as important, Athea was looking for an effective website approach that would allow them to make their own changes and ongoing content management. 

We deliver an engineered approach to digital marketing that combines strategy & creative with technology & automation.

Our digital marketing and e-commerce web development use modern platforms to deliver exceptional performance.

Digital Solutions Strategically Engineered to Perform. Our goal is to create online marketing strategies that make the generate new profits for your business.


We can help you skyrocket the ROI of your marketing campaign without having to spend tons of money or time to assemble an in-house team. Spend all your time and effort on running your business. That means getting more clients, closing more deals, forming new partnerships, setting the long-term vision, etc. You can work on the big picture without getting bogged down in the details of learning how to run a Facebook paid advertising campaign that actually brings results, for example.

The Results

Athea Laboratories has established their online presence with a modern website that not only reflects their brand but also one that works hand-in-hand with their marketing ambitions. The website is now mobile responsive and user-friendly too, which is reflected in the improved site search and the Rep Locator components. The newly structured product detail pages allow users to navigate through the website to find relevant information and content. But the new CMS backend experience and editing capabilities are perhaps the biggest improvements for Athea and the missing link to expanding their sales and marketing efforts. To complement those structural website goals, the collaboration with Athea led to other additions that would highlight Athea’s brand, capabilities, and culture.

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About Us

We are a multi-disciplinary internet marketing company that leverages digital technologies with a focus on continuous improvement and rapid return on investment. We’re a creative agency that shares a passion for creating digital experiences that generate greater results.