Content development is one of the most important aspects of online marketing. However, it can also be one of the most difficult to master. This guide is designed to help beginners learn the basics of content development and start creating high-quality content that will engage their audience and improve their website’s SEO.

1. Keywords

The first step of content development is to do appropriate keyword research. This is a critical element in any content marketing plan, and you must choose the right keywords to target from the beginning. To get started, head over to Google AdWords Keyword Planner and enter a few ideas for keywords related to the topic of your website. Then compare the average cost per click (CPC) with similar keywords of similar difficulty. If the CPC seems high but the difficulty seems low, this keyword could be perfect for you since there’s low competition but still money to be made.

Once you’ve chosen some keywords, add them into your article as well as throughout various pages. Look at some of the most successful websites in your industry and see if they are targeting any of these keywords. If so, try to incorporate them into your content in a natural way so it doesn’t seem forced. Doing this can significantly increase your website traffic due to higher rankings on Google.

2. Keyword density

The second step of content development is keyword density. This refers to how often you put specific keywords throughout the article that you’re writing. While this used to be known as one of the most important ranking factors for SEO, nowadays Google identifies micro-influencers and focuses more on user experience than exact keyword matches. Nonetheless, there’s still an optimal percentage of times that certain keywords should appear throughout your article to rank higher.

3. Keyword variations and synonyms

One major flaw of the Keyword Planner we use at Google is that it doesn’t provide related keywords and synonyms. Fortunately, there’s many tools online that give you more than just exact keyword matches. One of my favorite tools for finding additional variations of a specific keyword is Ubersuggest.

Searching for “insurance” on Ubersuggest brings up several results including insurance agents, insurance quotes, and even “insurance adjuster”. If you are targeting people who are looking to buy insurance, these are all great ideas to bring in high-quality traffic.

Be sure to also include different word forms such as plurals, tenses, etc., whenever possible since each one will have unique search volume numbers For example travel agency vs. travel agencies

4. Content gap analysis

The fourth step of content development is gap analysis. This means finding some of the top-ranking content in your industry and comparing it to your own. Google Analytics has a great feature that allows you to filter out specific pages from a website, making gap analysis easy for beginners. 

5. Content flow

The fifth step of content development is creating a flow for your content . This means that the reader should never be left confused or lost when trying to figure out what you’re talking about – it should all make sense. The easiest way to create this kind of content is by writing in a chronological fashion instead of jumping around randomly from point A to point Z. Furthermore, you should always have an introduction and conclusion paragraph so readers know where they are at any given moment. Many people skip these basic steps because they take up space but they are extremely important for keeping readers interested in what you have to say. Anyone who reads blog articles online will tell you that if the article doesn’t grab their attention immediately, then they will simply leave and look for another article to read.

6. SEO

The sixth step in content development is optimizing your content for SEO . There’s a lot of items you can optimize such as:

  1. META data
  2. Title tags
  3. Short, 2-3 worded title tags
  4. Descriptions
  5. Alt text for images
  6. Internal linking External
  7. Links
  8. Meta keywords

All of these little things add up over time and help improve the ranking positions of your website. While building up your website’s overall authority is important, it takes time to see results. You can’t speed up this process by simply adding a few extra links throughout the body of an article. What you need to do is work on your off-page optimization which includes things like social sharing , backlinks , etc. The heavier the weight of your overall SEO strategy, the better chance you have at ranking for competitive keywords.


Creating great content is essential for any business with an online presence. While it may seem daunting at first, following these simple steps will help you create content that engages your audience and drives traffic to your site. So what are you waiting for? Start writing!


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