Google is constantly changing its search engine optimization (SEO) algorithms, making it more and more difficult to achieve high search engine rankings. However, there are a few basic principles that still hold true. Here are five points to keep in mind if you want your website to rank high on Google.

1. Quality content is essential

Google wants to provide its users with the best possible results, so it rewards websites with high-quality content. This means original, well-written articles, avoiding keyword stuffing and other black-hat SEO tactics.

In order to rank high on Google, your website needs links from other quality websites. Pay attention to your inbound links, and work on getting more of them from top-notch websites.

3. Google continues to expand beyond the box

A few years ago, all you needed for high rankings on Google was a website with great content and some incoming links. However, these days, Google has implemented many new ranking factors related to social media marketing. If you want high search engine rankings in Google’s eyes, make sure you are present on popular social media sites like Facebook, Twitter and Pinterest–and be active too! Your blog can also help your SEO campaign through blog commenting and guest blogging .

4. Mobile optimization matters more than ever before

With the rise of mobile devices, it’s important to have a high ranking on Google Mobile. If your website isn’t optimized for mobile users, you are likely losing customers–and Google rankings–to your competitors.

5. keep in mind that Google is always changing its rules

It takes years of learning and trial-and-error to master the science of SEO. However, there are some basic principles that still hold true when it comes to gaining top ten rankings on Google. Learning these basics will set you up well for the future!

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