The internet is a vast place, and with so many users, there are endless marketing opportunities waiting to be tapped. One of the most popular sites on the internet is Youtube. With millions of users logging in every day to watch videos, it offers a wealth of potential customers for businesses willing to put in the time and effort to market their products or services on this platform.
There are many ways to use Youtube for marketing purposes. Some businesses choose to create their own channel and post regular videos showcasing their products or services. Others choose to advertise on pre-existing channels, targeting specific demographics that match their target market. No matter what approach you take, there are a few key things to keep in mind if you want your Youtube marketing campaign to be successful.
1. Quality is essential
One of the most important things to consider when marketing on Youtube is that people can see your video. It doesn’t matter how effective it is otherwise, if nobody can actually see what you’re trying to sell them on. This means taking care with everything from lighting and sound quality, all the way up to choosing which videos will actually be uploaded. A poorly put together video will turn off potential customers, even if they would have otherwise been interested in buying whatever it was you were selling.
2. Variety is also important
Your target market may change depending on who exactly you’re trying to reach out to with your campaign. As such, making a variety of different videos at different demographics could be beneficial for businesses willing to put the work into it. This could mean making a video for children, one for young adults and another that appeals to older demographics. If done properly, this can help spread your message to a wider audience and show potential customers just what you have to offer them.
3. Know when your videos will be seen
If you’re going to market on Youtube, it’s important to know when exactly you should do so in order to get the most out of your campaign. With many people logging in during certain times of the day or because they’ve been alerted by an email, knowing when these peak hours are can help ensure your videos get as much exposure as possible from those who are logged in at that moment.
4. Partner up with others
Marketing your product or service on Youtube can also be done by partnering with other channels(video bloggers). Doing this you piggyback off of someone else’s brand recognition and reach a wider audience yourself. For instance, Bungie partnered with the YouTube channel h3h3 productions in order to market Destiny 2. This is because h3h3 production is very popular among gamers who are likely to have heard of the game before they watched this video.
5.Being creative can go a long way
Finally, creativity is key when it comes to marketing on Youtube successfully. One campaign which was very successful was created by Nerf for their Rival line of blasters. Using the Youtube channel Vsauce3, they created a video where Michael Stevens asked his viewers to find out which blaster would win in a fight. Using the website www.whoakilledmichaelstevens.com, whoever got the answer wrong would have their name entered into a raffle for an actual Nerf gun, with entry limited to those 18+ years of age.
Although video marketing is nothing new, Youtube remains one of the most popular platforms for sharing videos. Marketers who are looking to tap into this audience should consider how they can use Youtube to reach their target market. In addition to creating interesting and engaging content, marketers should also focus on optimizing their videos for search engines and using effective keywords. By following these tips, you can create a successful Youtube marketing campaign that reaches your target audience and drives sales.