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The global cannabis packaging market is estimated to reach nearly $300 billion USD by 2026. This projection indicates the growing importance of packaging design in the cannabis and hemp industry source. Hemp products are setting a trend across various industries – be it food, clothing, beauty, or wellness – and…

The global CBD industry is booming, with design work for CBD branding having gone up 1,568% since 2015. This indicates both public support for cannabis-derived drugs and the profitability of CBD companies source. Just as every plant in a hemp field has its unique characteristics, so does every hemp business…

Tula Botanical, a Colorado-based start-up, successfully navigated the branding challenges associated with the hemp industry. They focused on the brand archetypes: innocent, sage, and explorer. This approach allowed them to reflect an organic, professional, and trustworthy nature, setting them apart from the stigma surrounding the field source. Today, we’re going…

Fewer than 3 in 10 (28%) consumers report that branding/packaging is very or extremely important when it comes to purchasing cannabis. However, a product’s potency level (78%), its effect (63%), and price (61%) play larger roles source. As the saying goes, “don’t judge a book by its cover.” However, in…

Fewer than 3 in 10 (28%) consumers report that branding/packaging is very or extremely important when it comes to purchasing cannabis. However, a product’s potency level (78%), its effect (63%), and price (61%) play larger roles source. Do you remember your favorite storybook as a child? If you do, then…