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The global cannabis packaging market is estimated to reach nearly $300 billion USD by 2026. This projection indicates the growing importance of packaging design in the cannabis and hemp industry source. Hemp products are setting a trend across various industries – be it food, clothing, beauty, or wellness – and…

The global CBD industry is booming, with design work for CBD branding having gone up 1,568% since 2015. This indicates both public support for cannabis-derived drugs and the profitability of CBD companies source. Just as every plant in a hemp field has its unique characteristics, so does every hemp business…

Tula Botanical, a Colorado-based start-up, successfully navigated the branding challenges associated with the hemp industry. They focused on the brand archetypes: innocent, sage, and explorer. This approach allowed them to reflect an organic, professional, and trustworthy nature, setting them apart from the stigma surrounding the field source. Today, we’re going…

Fewer than 3 in 10 (28%) consumers report that branding/packaging is very or extremely important when it comes to purchasing cannabis. However, a product’s potency level (78%), its effect (63%), and price (61%) play larger roles source. As the saying goes, “don’t judge a book by its cover.” However, in…

Fewer than 3 in 10 (28%) consumers report that branding/packaging is very or extremely important when it comes to purchasing cannabis. However, a product’s potency level (78%), its effect (63%), and price (61%) play larger roles source. Do you remember your favorite storybook as a child? If you do, then…

After implementing a custom SEO strategy, the company’s online visibility increased from 0 to 0.20% in just 30 days. As the digital landscape becomes increasingly competitive, businesses are constantly looking for ways to stand out. Enter the mysterious, magical world of SEO (Search Engine Optimization). It’s not witchcraft or wizardry,…